Assignment X: Making a Visual Argument - “Read More.”

Rationale:

This is a revised version of Assignment 3. I’ve simplified the original version following peer-assessment critiques. Poster [11” (28 cm) x 17” (43 cm) or 8.5” (20.5 cm) x 11” (28 cm)] was projected for a Public Service Announcement (or PSA) prepared by a made-up institution (Youth for Literacy) that aims to facilitate Family Literacy thorough its 2013 agenda - “Literacy For All 2013 Program”- which is already sponsored by the official Department of Education (as you can see in the logos I made).

Youth for Literacy aims to increase literacy, promoting book reading among young people.

The zombie metaphor, transmitted by the image and headline, is intended to be a fun way to create an engagement with you (the target), making you believe in this cause, and, if all goes well, persuade you to start reading.

The principal message is that watching too much TV, instead of reading, can have numbing consequences (watching too much TV is as prejudice to our brain as a zombie attack), what is the same of saying that you (the target) should start reading more.

The project would also have a Facebook page where one could find more information.