segunda-feira, 24 de junho de 2013
Assignment X: Making a Visual Argument - “Read More.”
This is a revised version of Assignment 3. I’ve simplified
the original version following peer-assessment critiques. Poster [11” (28 cm) x 17” (43 cm) or 8.5” (20.5 cm) x 11” (28
cm)] was projected for a Public
Service Announcement (or PSA) prepared by a made-up institution (Youth
for Literacy) that aims to facilitate Family Literacy thorough its 2013 agenda
- “Literacy For All 2013 Program”- which is already sponsored by the official
Department of Education (as you can see in the logos I made).
Youth for Literacy aims to increase literacy, promoting
book reading among young people.
The zombie metaphor, transmitted by the image and
headline, is intended to be a fun way to create an engagement with you (the
target), making you believe in this cause, and, if all goes well, persuade you
to start reading.
The principal message is that watching too much TV,
instead of reading, can have numbing consequences (watching too much TV is as
prejudice to our brain as a zombie attack), what is the same of saying that you
(the target) should start reading more.
Assignment X: Making a Visual Argument - “Read More.”
Assignment X: Making a Visual Argument - “Read More.”
Rationale:
This is a revised version of Assignment 3. I’ve simplified
the original version following peer-assessment critiques. Poster [11” (28 cm) x 17” (43 cm) or 8.5” (20.5 cm) x 11” (28
cm)] was projected for a Public
Service Announcement (or PSA) prepared by a made-up institution (Youth
for Literacy) that aims to facilitate Family Literacy thorough its 2013 agenda
- “Literacy For All 2013 Program”- which is already sponsored by the official
Department of Education (as you can see in the logos I made).
Youth for Literacy aims to increase literacy, promoting
book reading among young people.
The zombie metaphor, transmitted by the image and
headline, is intended to be a fun way to create an engagement with you (the
target), making you believe in this cause, and, if all goes well, persuade you
to start reading.
The principal message is that watching too much TV,
instead of reading, can have numbing consequences (watching too much TV is as
prejudice to our brain as a zombie attack), what is the same of saying that you
(the target) should start reading more.
The project would also have a Facebook page where one
could find more information on how to donate, etc.
terça-feira, 21 de maio de 2013
Rationale:
This Poster [11” (28 cm) x 17”
(43 cm) or 8.5” (20.5 cm) x 11” (28 cm)] was projected as a Public
Service Announcement (or PSA)
prepared by a made-up youth institution (Youth for Literacy) that aims to
facilitate Family Literacy thorough its 2013 agenda - “Literacy For All 2013
Program”- which is already sponsored by the official Department of Education
(as you can see in the logos I made).
Youth for Literacy has created
a service of free itinerant libraries (“Books on Wheels”), for which it needs
private/public and especially civil society support.
The zombie metaphor,
transmitted by the image and headline, is intended to make you (and the general
public) believe in this cause - the cause for literacy; the body copy was
written to make people act, to move them on behalf of the
cause. This is done by donating their old books to Youth for Literacy’s new
itinerant library.
The principal message is that
watching too much TV, instead of reading, can have numbing consequences
(watching too much TV is as damaging to our brain as a zombie attack), what is
the same of saying that supporting literacy is important; to enhance literacy
as the final objective, we ask people to donate their old books to Youth for
Literacy’s new itinerant library.
This donation, reverting
directly to a free access itinerant library that will be free and easy to
access independently how far one lives from city centres, will be helpful for
the literacy of many teens (but not only).
The project would also have a
Facebook page where one could find more information on how to donate, etc.
You can also see the poster in
a pdf. version in the following links:
Google Drive:
Dropbox:
Subscrever:
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